It’s not all bad wine news from France: French wine starlet set for UK launch

One of France’s fastest rising wine brands, Fruité Catalan, is set to launch in UK supermarkets later this year. The move will enable UK wine drinkers to sample one of the most successful and more controversial brands to emerge from the tears of France’s wine industry problems.

Some have dubbed Fruité Catalan the Bacardi Breezer of French wine because of its light, feminine style, complete with butterfly logo and heavy use of the colour pink. It has also caused a stir by printing images onto the bottle instead of using a label.

Christophe Palmowski, head of marketing for the brand, shrugs off jibes from traditionalists.

“I would say to them that we are in the 21st Century. We know it is a bad word in France, but we have good marketing. You have to speak to the consumer if you want to sell a lot of bottles,” he says.

Fruité Catalan appears to have spoken to French consumers, particularly women and young people, since its launch in 2005. The brand sold 1.8m bottles in France last year.

Source | Official website