Boozing for a Blind Date
An original way to sell wine: buy a bottle – find a partner
If you're lonely and desperate for a partner (or just curious), you can now buy wine that helps you find the romance you've always missed.
The "Soif de Coeur" (A Thirst for Romance) bottles of rosé, red or white wine contain a unique code in their labels that you tap into a dedicated Web site in the hope of finding your perfect match.
Since it was launched in France in March, 400,000 bottles in girly pink and boy blue have been sold and, according to the people behind the project, "some people have met up and exchanged phone numbers because of the site".
Most of those who have logged on to the website are women aged between 30 and 40.
Since both partners must have an introduction, this unequal representation of sexes could become a bottleneck. Women may have to fight for the man of their dreams. And men have a choice they could only dream of…
Source | Soif de coeur website (in English)
