I predicted this two months ago: French Monopoly won’t feature the town of Montcuq:
Democracy doesn’t work. Hasbro, makers of Monopoly, asked the French to decide which towns and street names should appear on the next version of the 70-year old board game.
A group of Internet took the initiative to promote the town of Montcuq – with success. Montcuq, which sounds in French like “mon cul” (my arse) drew 53,000 votes, against 30,000 for the second-best, Dunkerque.
And guess what? Dunkerque won, and Montcuq lost.
Hasbro has tried to save face by promising a special Montcuq version of the game, but the locals remain disappointed, and even angry.
Hasbro will probably never try this game again. They could be in for trouble if a similar initiative in Austria leads to a game version with the town name Fucking.
