Gender Marketing hits France

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After glossy ladies’ magazines and pink cameras, here’s the latest girly gadget: the women-only credit card.

The card offers a number of extra’s, such as SMS alerts for paying goods in three installments, extended warranties and discounts in certain shops.

The standard card has a silky finish, the gold card looks and feels like leather. As far as I can tell, neither has a make-up mirror on the flip side.

The bank hopes to find 20,000 customers for the standard card, and 5,000 for the gold card.

Card info

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