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Mercedes Gets Lost in Advertising

mercedes ad.jpg
Getting Lost in Paris. Click for bigger picture.

Mercedes wants to tell the world that their A Class cars now have a GPS. The slogan (Never get lost again) is illustrated with this crazy mouth-shaped drawing, supposedly symbolizing the "get lost" feeling. Made by CLM/BBDO in Paris, and in my view completely direction-less. There's also a version for Madrid and London.

Via Ads of the World