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How To Promote Garage Wines

Brazilian wine importer De La Croix has a great way to counter label snobbery:

de la croix wines.jpg

In this ad (click for bigger) they promote "vin de garage", which is made 500 yards away from a French château, and is equally good but a lot cheaper. I don't think you'll ever see this sort of publicité in France.

Via Ads of the World.