The Languedoc-Rousillon region has introduced the Sud de France label (“the marque that changes the course of history“) to promote local produce worldwide.

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They created this commercial, starring a badly animated wolf and regional celebrity Alexandra Rosenfeld, who was Miss France and Miss Europe in 2006. She only utters a fierce scream in the film, so you can’t hear her wonderful Midi accent, but you can catch up with that here [video].