French pole vaulter Romain Mesnil is in need of a sponsor after Nike pulled out. To make sure his plight doesn’t get unnoticed (after all he’s the world’s second best) he ran through the streets of Paris, supposedly without his clothes on. The video editor made sure it remained an exercise of good taste.

Now everybody is asking was he really naked behind that black square?

Answer on the 31st when he promises the full video.