Remember the recent upheaval about the forbidden and censored posters showing smoking movie heroes? Well, common sense has prevailed, and new rules make them legal again.
From now on it’s not a crime anymore to show a smoking person on a poster, provided the following three rules are adhered to:1. The subject may not be linked with the tobacco business
2. The campaign must have a cultural or artistic goal
3. The depicted person must be fictitious or deadThe new rules quote Jacques Tati, Georges Brassens and André Malraux as acceptable examples of dead, cultural, noncommercial people. As it turns out, all three feature prominently in the Frogsmoke gallery:
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