Josh Gosfield built an entire media world of magazine covers, snapshots, advertisements and album covers of a fictitious 1960′s singing star, Gigi Gaston. Charting her rise and fall, Josh creates a completely believable alter universe in which Gigi hangs out with the Beatles, is a paperdoll or appears startled by paparazzi flash. A painstakingly thorough archive of something that never happened.

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