Ree Lah Crwah
From Pinakothek: Skins
Aside from brandy and cigars, no product on the market is packaged quite as traditionally as cigarette papers. Nearly every item on your grocer’s shelf gets an image update every few years to make sure it passes the nowness scan the shopper’s eye performs as it scrolls down the aisle. The rolling-paper package, however, like its fellows, presumably appeals to aged gentlemen who consume those items at their club while leafing through bound volumes of Punch, and remain faithful to the brands favored by their grandfathers.
Riz La Croix became “Rizlas” in America. If you tried to buy them in France, though, you’d have to respect the quasi-rebus and ask for “ree lah crwah.” The ravages of globalism are demonstrated in this pack, made for sale in France: the gap between the “z” and the “l,” formerly distinct in the European version, has been closed up. The packaging has been updated in other ways, too. Read more…
Tue 06-May-08 | Posted in: Food, Drink & Smoke, History, Created in France
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