Every day, 13 people get killed and 300 are injured on French roads.

Previous road safety campaigns never changed those statistics. Now, the French government hopes to improve the situation with a new powerful campaign, showing the other side of the coin: the people who receive a phone call announcing that one of their loved ones has just died in an accident. Shown above is the long (45 sec) version; there are also shorter ones, which you can watch [1] here.