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Shit Wine

shit wine.jpg
Restaurant owner Jean-Marc Speziale is so pissed off with the general prejudice that Languedoc-Rousillon wines are lousy plonk that he decided to hit back. He now labels some of his wines (which are actually very drinkable) Vin de Merde, or Shit Wine in proper English. He claims not to do it for the money, but purely in support of the suffering viticulteurs in the south of France. Some locals are skeptical about the idea, but Jean-Marc hopes to convince them over time. At this moment, 5,000 bottles of shit wine are waiting for customers, at 6.50 € apiece.

Source (in French)

Comments

Comment from General Pepper
Time: September 15, 2008, 11:03 pm

"Merde" is also a term meaning "good luck"… and i'd say that Jean-Marc needs it!

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